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Subhash Gupta

Welcome to Subhash Gupta CEO and Chief Scientist at Apex Decisions


  Dr. Subhash GuptaCEO & Chief Scientist   Dr. Gupta founded Apex Decisions with Mr. Sanjay Nagalia with the mission of delivering “Guaranteed measured benefits to the clients financials as measured by the Client”.   The guarantee is based on innovations in developing underlying science and technology to visualize, understand and extract patterns and there relative uncertainty automatically from large data sets and hence automating and optimizing business critical operational decisions.   Prior to Apex Decisions, Dr. Gupta founded IDeaS in 1989 with Mr. Sanjay Nagalia and Dr. Ravi Mehrotra. IDeaS is the dominant leader in Hospitality Decision Systems with more than 80% of the market share.  IDeaS was the first company that guaranteed a minimum increase of 4% in revenues through its Revenue Optimization Solutions. IDeaS was acquired by SAS in 2008. (http://www.ideas.com/)   In 1988, Dr. Gupta founded and became the lead scientist for the Decision Technology Lab of CSTaR, the Center for Strategic Technology and Research, a part of Accenture. Here he was responsible for research and development of powerful automated decision making in real-time, highly volatile, global, high-impact business environments.    At Texas Instruments, he did pioneering work on real-time distribution scheduling and planning systems in highly volatile environments. He also developed new algorithms and parallel architectures of linear systems. He designed placement, routing, and minimization algorithms for Very Large Scale Integrated Circuits (VLSI) design.    He has worked in all the four major centers in Particle Physics: SLAC, CERN, Fermilab and Institute of Advanced Studies in Princeton, N.J.   Dr. Gupta is the author of numerous patent applications and frequent articles in major international journals. He was one of the youngest Ph.D. graduates in Physics from Columbia University. He holds an M.S. degree in Physics from Columbia University, including an M.A., an M. Phil., and a Ph.D.   

Subhash Gupta's Background

Subhash Gupta's Experience

CEO, Chief Scientist and Founder at Apex Decisions

May 2001 - Present | Eden Prairie, MN

Subhash Gupta's Education

Columbia University

1976 – 1980

Ph.D. M. Phill and M.A.

Concentration: Partical Physics


Subhash Gupta's Interests & Activities

Science and making scientific statistical models of how we think. How to take Big Data at the atomic level and process it in a statistical rigorous manner and obtain rigorous granular optimal decisions.

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